This channel of marketing includes the most efficient use of social media while connecting to the younger generation in the true sense.
To generate publicity and increase awareness among the mass, different social platforms like Facebook, twitter, Instagram, YouTube, etc. are being used to reach out to different people from different parts of the world and of different age groups.
Initially, when the concept of social media was brought into action, it was to serve the purpose of different people interaction and to connect from the different spheres of the world. The idea was to bring to bring the world closer than it physically is.
But with time and evolution, this process has become a medium of interaction not only to known but also to everyone, narrowing the gap between the producer and the consumer.