Search Engine Optimization

Abbreviated as SEO, search engine optimization is a method of increasing traffic to any website or webpage when accessed by a user on any search engine.

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Search Engine Optimization

Abbreviated as SEO, search engine optimization is a method of increasing traffic to any website or webpage when accessed by a user on any search engine.

Basically, this method is adopted because more a page visited, higher will be its ranking in the search engine result page (SERP) which in turn increases the chances of people accessing to your website or web page. This process of optimization involves adding links and digital media like videos or photos, modification in the HTML code, and time to time adding and editing content.

While the internet has shrunk the world, every information is up there. People hit on the search engine for everything – from a meaning of the word to the history of our country- it has the answer to almost everything and serves million of its users every single day.

While getting along it, let us put a light on the importance of its use-

  1. Users mostly visit the top few pages displayed by the search engines, which increases the traffic among those pages only.

  2. The efficiency and usage of the website are eventually increased, and the owner gets to work upon the lacking areas and weak factors.

  3. A good method of promotion- the most viewed site will obviously be the one with good user experience, and so people will spread this word among their friends and other people which increase the traffic.

  4. It helps you to be a step-up front of all your competitors. While different websites are selling the same product, the only that tops the search engine list is the one which people prefer.

The key to optimization is again quality. People always thrive for the best, and therefore you need to make sure that you provide the user with the accurate information which is again easy to understand and interesting to keep the reader stuck till the end.

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