Abbreviated as SEO, search engine optimization is a method of increasing traffic to any website or webpage when accessed by a user on any search engine.
Basically, this method is adopted because more a page visited, higher will be its ranking in the search engine result page (SERP) which in turn increases the chances of people accessing to your website or web page. This process of optimization involves adding links and digital media like videos or photos, modification in the HTML code, and time to time adding and editing content.
While the internet has shrunk the world, every information is up there. People hit on the search engine for everything – from a meaning of the word to the history of our country- it has the answer to almost everything and serves million of its users every single day.